Pricing

The app is free. Hosting is the only thing you ever pay for, and you decide how big. Cancel anytime.

Hobby
Free
For trying things out.
Includes:
  • No card required
  • Unlimited projects on your machine
  • 1 project live on the internet
  • 100 MB activity + 100 MB storage + 100 emails
  • A real database, wired in
Download
Pro
£10/mo.
Priced by what your app uses.
10 GB activity + 10 GB storage + 1,000 emails
Change your size anytime, up or down.
Everything in Hobby, plus:
  • Unlimited live projects
  • Unlimited visitors
  • 1,000 emails a month included
  • Grows with your app, £1 at a time
  • Your price is your spending cap
  • Cancel anytime
Teams
Custom
For crews and companies.
Everything in Pro, plus:
  • Room beyond the self-serve plans
  • One bill for the whole team
  • Invoice and PO billing
  • Priority support
Contact sales
Prices in GBP, tax handled worldwide. Your plan size is a hard spending cap: we never charge past it without asking.
The philosophy

Why we never charge for AI.

Most AI builders resell AI at a margin. Every message their agent sends earns them money, so when it gets something wrong and tries again, five attempts is five times the revenue. Their incentive points the wrong way: the worse the agent works, the more they make.

Ura never sells you AI. You bring your own subscription, straight from the AI supplier. And it is not a meter either: you use it, it refills, and if you keep hitting the ceiling you move up to a bigger plan. Nobody earns a penny from your retries, and the supplier wins by making the agent so good you need fewer messages, not more.

We only charge for keeping your app online: hosting, database, publishing, email. £10 a month, and it grows £1 at a time, only on the thing your app actually needs more of. When your app grows, we grow. Our incentives point the same way as yours. That is the whole idea.