Pricing

The app is free. Hosting is the only thing you ever pay for. Cancel anytime.

Free
Free
Try Ura.
Build anything. Put something live and see it work.
Includes:
  • No card required
  • Unlimited projects, on your machine and live
  • A real database, wired in
  • Your own AI, 0% markup
Pro
£10/mo.
For your own sites and apps.
A few live projects, with their databases, domains and email.
Everything in Free, plus:
  • Unlimited live projects
  • Room for a few busy sites
  • Custom domains and email
  • Cancel anytime
Max
£50/mo.
For people who ship a lot.
Many live projects, heavy traffic, big databases.
Everything in Pro, plus:
  • 10x more usage than Pro
  • For sites that get busy
  • Databases that grow with you
  • One click up from Pro, any time
Prices in GBP. VAT or sales tax, where your country charges it, is added at checkout. Nothing is ever billed for going over. Outgrown Max? Speak to us →
The philosophy

Why we never charge for AI.

Most AI builders resell AI at a margin. Every message their agent sends earns them money, so when it gets something wrong and tries again, five attempts is five times the revenue. Their incentive points the wrong way: the worse the agent works, the more they make.

Ura never sells you AI. You bring your own subscription, straight from the AI supplier. And it is not a meter either: you use it, it refills, and if you keep hitting the ceiling you move up to a bigger plan. Nobody earns a penny from your retries, and the supplier wins by making the agent so good you need fewer messages, not more.

We only charge for keeping your app online: hosting, database, publishing, email. From £10 a month, and it grows £1 at a time, only when your app actually needs more. When your app grows, we grow. Our incentives point the same way as yours. That is the whole idea.